Most stores generate videos in one or two styles all the time. Setting a default brand style means the Create page opens with that style already selected, so you spend less time clicking and more time writing prompts.
How to set it
Open Settings from the sidebar, then scroll to Brand style. You will see all twelve ad styles laid out as cards with a sample frame on each. Click the card for the style you want as your default and press Save. The next time you open Create, that style will already be highlighted.
How to pick the right one
Look at your last 10 social posts and pick the style that matches them best. If your feed is calm product photography on plain backgrounds, Lifestyle is usually the closest match. If you sell skincare or food, Macro Closeup tends to fit. If you sell apparel and your feed is full of motion, Cinematic or Lookbook are common picks. The style guide walks through all twelve with examples.
You can override per video
The default style is just a starting point. On the Create page you can click any other style for a single video without changing your saved default. This is useful when you want most of your videos in one look but a launch announcement in something more cinematic.
Combine style with character
If you have saved a character description and want a recurring face across all your videos, set both your default style and your default character. Then every new video starts with the same look and the same person, and you only need to write the scene prompt.
Switching defaults later
You can change your default style as often as you like. Switching the default does not change any video already in your library. It only affects what is preselected the next time you open Create. Some stores rotate their default style every season to match their seasonal campaigns.
If your brand sits between two styles and you cannot pick, the safest default is Lifestyle. It is the most flexible style in the catalog and works for almost any product category, from candles to consumer electronics.