Style is the single biggest lever you have over the look of a video. The same prompt with two different styles produces two completely different clips. Here is what each style does and where it shines.
The twelve styles
Lifestyle is calm and believable. Best for everyday products and broad audiences. Cinematic is moody with strong color grading. Best for premium launches and brand films. Energetic Unboxing is fast cuts and reveal beats. Best for TikTok and Reels. Macro Closeup zooms in on texture, surface, and material. Best for skincare, food, and jewelry. Lookbook is editorial and quiet, with clean compositions. Best for apparel and accessories. Studio Product is a clean turntable on a seamless background. Best for marketplaces and PDPs. Lifestyle Outdoor places the product in a natural environment. Best for outdoor gear and beverages. Tabletop is overhead, flat lay, food styled. Best for cookware, food, and stationery. Storefront is the product on a shelf or in a store window. Best for retail brands. Travel is location heavy, with movement. Best for luggage, eyewear, and apparel. Tutorial is step by step demonstration. Best for tools, beauty applicators, and home goods. Hype is high energy, color blocked, beat synced. Best for streetwear and youth brands.
How to choose
Pick the style that matches where the video will run. A TikTok placement wants Energetic Unboxing or Hype. A YouTube preroll wants Cinematic or Tutorial. A storefront banner wants Studio Product or Lookbook. The same product can use four different styles for four different placements without confusing the customer.
Audio behavior
Most styles include ambient sound the model writes itself. Cinematic and Preview style clips are silent on purpose so you can lay your own music underneath. If audio matters for your placement, stick with the eight styles that include sound and use the audio toggle on the Create page.
When in doubt
If you are not sure which style fits, generate the same prompt in Lifestyle and in one bolder style like Cinematic or Energetic Unboxing. Compare them side by side in your library. The right one will be obvious. The cost of two 720p tries is 10 credits, which is a small price for a clear answer.