Creating Videos
Prompts, styles, references, characters, and the controls that shape every clip.
Control aspect ratio and duration
Match the format and length of your video to the placement it will run in.
Make your first video ad
A walkthrough from blank Create page to a finished clip in your library.
Write prompts that work
A simple structure for prompts that produce believable clips on the first try.
Choose the right video style
How each of the twelve styles looks, and which products and platforms they fit.
Use product photos as references
How the model uses your reference image and what makes a good one.
Character descriptions explained
Save reusable people so the same face appears across a campaign.